Brand Blog

Brand Blog

Brand Blog

Brand Blog

Jul 11, 2024

SAAS

Improving SAAS Conversion Rates

Turning traffic into sales relies on software customization to boost conversion rates. Key strategies include simplifying the user journey, using targeted analytics, ensuring accessibility, and making the product feel unique.

Jul 13, 2024

Logo

What Makes a Logo Good?

A logo should stand out without being overwhelming, and adapt well. Investing time, effort, and resources into creating a strong logo is important, as it becomes the face of your brand, influencing customer perception and association with your business.

Jul 6, 2024

Branding

What Is Branding?

When I say, “Go make a Xerox and grab me a Coke,” you understand, showcasing branding power. Companies like Xerox and Coca-Cola didn’t achieve this by accident; they used consistent, strategic branding to become cultural staples.