In modern SaaS and white-labeled platforms, branded experiences aren’t just about logos—they’re about full visual identity: fonts, color palettes, styling metadata, and more. If you’re building onboarding flows, client portals, or dynamic templates, the richness and structure of the branding data you pull from a domain directly affects UX and development speed.
Brand.Dev and Logo.dev both provide domain-based brand data via API – but they serve fundamentally different scopes.
In this comparison, we break down feature sets, pricing, performance, and developer experience to help you choose the API that matches your product needs.
🧠 What Is Brand.Dev?
Brand.Dev is a developer-first API that extracts complete brand identity from any domain: logos, color palettes, font families, metadata, and industry classification. It enables real-time, automated branding of your product experiences without manual design work.
Key Use Cases:
Themed onboarding and signup flows
White-labeled dashboards or portals
Branded export templates (PDF, microsites, reports)
Embeddable client widgets with native styles
It’s designed for programmatic theming at scale—delivering high-resolution, embeddable assets optimized for front-end rendering.
🖼️ What Is Logo.dev?
Logo.dev is a lightweight API designed for one thing: finding and delivering a logo from a domain. It’s built for developers who need a quick, simple way to retrieve a logo—typically for profile cards, enrichment, or favicon-style visual cues.
Key Use Cases:
CRM and user dashboards
SaaS enrichment for internal tooling
Profile image fallback when no logo is uploaded
Logo.dev focuses on simplicity and speed, offering static endpoints with limited customization.
⚙️ Feature Comparison: Brand.Dev vs. Logo.dev
Feature Category | Brand.Dev | Logo.dev |
Core Purpose | Full brand identity extraction (visual theming) | Logo lookup from a domain |
Data Returned | Logo, color palette, fonts, metadata, classification | Logo only |
Font Extraction | ✔ Yes — primary web fonts parsed from CSS | Not supported |
Color Palette Support | Yes – primary + secondary colors | Not supported |
Logo Resolution | High-res SVG/PNG (multiple sizes) | Generally 120x120 or favicon fallback |
Multiple Logo Variants | Horizontal, icon-only, dark/light backgrounds | Single logo |
Industry Classification | NAICS codes + general category | Not supported |
Metadata Returned | Company name, domain title, favicon | Not supported |
API Response Format | Structured JSON with multiple asset URLs | Single asset or redirect URL |
💸 Pricing and Scalability
Plan Tier | Brand.Dev | Logo.Dev |
Starter | $29/month for 1K calls @ 120 RPM | $0 per month for 150k
|
Growth | $99/month for 15K calls @ 300 RPM | $40 per month for 150k
|
Scale | $949/month for 250k @ 1,200 RPM | $120 per month for 750k
|
Takeaway
Logo.dev is cheaper for simple logo fetches while Brand.Dev delivers 5x+ the data types per request – better suited for full-stack product customization and theming.
⚖️ Final Verdict
Brand.Dev is the better choice if you’re building rich, branded user experiences where color, font, and styling matter. It’s a full-stack identity extractor tailored for developers building white-labeled or client-facing products.
Logo.dev is a good choice when you just need a quick logo for UI enrichment, but offers limited depth for customization or visual styling use cases.
