The #1 Brandfetch Alternative

Creating fully branded user experiences shouldn’t require weeks of design effort or fragile scraping workflows. At Brand.Dev, we make personalization fast, scalable, and effortless; whether you're building custom onboarding, client-facing portals, or white-labeled dashboards.

For developers and product teams who need reliable, structured, and embeddable brand data, the right API can make or break the UX. While both Brandfetch and Brand.dev offer access to branding data, the scope, reliability, and integration focus differ significantly.

In this side-by-side comparison, we break down the differences in architecture, use cases, data coverage, and pricing to help you choose the best fit for your product stack.

🧠 What Is Brand.Dev?

Brand.Dev is an API-first platform that instantly extracts visual identity data from any domain: logos, fonts, color palettes, metadata, and industry classification. It’s engineered for software platforms to seamlessly personalize UI elements at scale.

Key Use Cases:

Dynamic theming of onboarding experiences
Branded dashboards for each client or user
Auto-filled design templates in creator tools
Custom microsites, reports, or embeddable widgets with native styling

Unlike general enrichment tools, Brand.Dev zeroes in on visual identity. It's built with low-latency, high-availability, and developer-first flexibility in mind.

⚙️ Feature Comparison: Brand.Dev vs. Brandfetch

Feature Category	Brand.Dev	Brandfetch
Core Focus	Visual brand identity extraction	Company enrichment via public data
Data Returned	Logos, fonts, colors, social links, addresses, metadata, NAICS	Logos, fonts, colors, social links, descriptions, addresses
Branded Banners	Extracts company specific branded banner assets	Generic company banner images
Color Palette	Primary + secondary brand colors	Basic palette (fewer customization options)
Logo Formats	SVG + PNG (multi-size, high-res)	Primarily PNG/JPG (lower resolution)
Error Tolerance	Fallback strategies and retries built-in	More likely to return incomplete results on edge cases

Engineer's Note: Brandfetch sometimes struggles with domains lacking strong metadata or with multi-brand parent sites. Brand.Dev uses fallback strategies, HTML/CSS parsing, and a redundant architecture to extract core visual data even in sparse environments.

💸 Pricing and Usage Flexibility*

Plan Tier	Brand.Dev	Brandfetch
Starter	$29/month for 1K calls @ 120 RPM ~$0.3 per call	$129/month for 2K calls @ no RPM guarantee >5 cents per call
Growth	$99/month for 15K calls @ 300 RPM ~$0.007 per call	$516/month for 10K calls @ no RPM guarantee >5 cents per call
Scale	$949/month for 250k @ 1,200 RPM ~$0.004 per call	N/A

*Figures derived from monthly billing cycle

Brand.Dev offers guaranteed RPM (requests per minute) limits, lower cost-per-call, and more predictable usage-based billing, which is crucial for high-scale or bursty use cases like user onboarding or report generation.

🎯 Takeaways

Data Depth: Brand.dev delivers the visual identity elements product teams actually use; fonts, colors, logos; where Brandfetch leans more toward general company enrichment and marketing use cases.

Engineering Fit: With better error handling, fallback logic, and faster response times, Brand.Dev is more dependable in production-grade workflows.
Bang for Your Buck: Brand.Dev gives you more data, more calls, and faster performance for less money, especially at scale.
Use Case Alignment: If your goal is branded user experiences, rather than business enrichment or social links, Brand.Dev is purpose-built for that job.
Brandfetch is perfect for agencies trying to monitor brands while Brand.dev is built by developers for developers.