Hireline Automates Branded Recruiting Ads with Brand.dev

Aug 9, 2025

Case Study

We recently caught up with Will Hua, co-founder & CTO of Hireline.com, to learn how the company is transforming recruitment with AI-driven ad campaigns and the role Brand.dev plays in their process.

Hireline helps companies recruit for tough roles by using AI-targeted ads to attract talent that traditional job boards miss. To keep ad creation fast and on-brand, Hireline needed a way to automatically pull each customer’s logo and color palette, without asking customers to upload assets or configure settings.

The Challenge

Hireline’s AI generates ad creatives on the fly. The team wanted every ad to instantly reflect the customer’s brand identity (logo + primary colors today, fonts later) to boost trust and performance. Two constraints shaped the decision:

Minimize setup for customers. Less “add your logo” or “paste your hex codes” steps.
Low integration overhead. A simple API they could drop into their ad generation pipeline.

The team had tried or reviewed multiple providers, Brandfetch, Logo.dev, RiteKit, AbstractAPI, and more, but needed the best balance of coverage, speed, and implementation simplicity.

The Solution

Hireline integrated Brand.dev directly into their creative pipeline. When a new customer is onboarded or when the ad generator runs; Brand.dev enriches the brand context by returning:

Logos (including clean wordmarks when available)
Color palette (primary/secondary colors suitable for ad backgrounds, CTAs, and text accents)

This data is then applied to templates within Hireline’s AI ad builder so each asset ships perfectly on-brand, automatically.

“We want our ads to be branded, and we didn’t want customers to be forced to set this information themselves.”

Results

Faster creative turnaround. Teams ship branded ads immediately, no asset chase or back-and-forth.
Consistent brand quality. Logos and palettes match the customer’s public identity, improving trust and click-through.
Lower support lift. Removing the “upload your brand assets” step eliminates common onboarding friction.

Why Brand.dev?

Data quality & coverage. Reliable logos and palettes from domains, with sensible fallbacks.
Developer-friendly API. Quick path to value inside existing content generation services.
Future-proofing. Fonts and additional brand signals are available as Hireline expands creative options.

“Integration was relatively trivial.”

Considering alternatives?

Hireline evaluated Brandfetch, Logo.dev, RiteKit, AbstractAPI, and others. Brand.dev won on speed to integrate, practical coverage for logos and colors, and a clean path to extend into fonts when needed.