For years, Clearbit was the go-to solution for developers needing quick logo enrichment. But in early 2024, Clearbit quietly deprecated its free logo API – and with it, removed one of the most relied-upon tools for lightweight branding and UX personalization.
If you’re building a product that depends on visual brand consistency—whether it's onboarding flows, white-labeled dashboards, or personalized templates—then you need more than just a logo. You need fonts, color palettes, and visual structure. That’s where Brand.Dev stands apart.
🚫 What Happened with Clearbit?
As of Q1 2024, this endpoint was shut down for general use. Only paying customers on higher-tier plans (Enterprise) may retain access, and even that access is restricted and undocumented.
No official deprecation notice was issued publicly, but multiple developers reported silent failures, 403s, and “access removed” messages.
Result: Thousands of developers and tools relying on Clearbit’s logo service were left without a viable alternative or migration path.
🧠 What Is Brand.Dev?
Brand.Dev is a purpose-built API that extracts full visual brand identity from any domain—including:
High-resolution logos (SVG, PNG)
Brand color palettes
Font families
Site metadata and industry classification
It’s optimized for product UI personalization, not just enrichment. With Brand.Dev, developers can dynamically theme onboarding flows, client dashboards, PDFs, microsites, and more—with native brand styling and no manual design effort.
⚙️ Feature Comparison: Brand.Dev vs. Clearbit
Feature | ||
Logo Support | ✔ Actively maintained, high-res, multiple variants | ❌ Deprecated for public use (as of 2024) |
Color Palette Extraction | ✔ Full theme detection (primary/secondary colors) | ❌ Not supported |
Font Extraction | ✔ Yes – pulls from CSS/web fonts | ❌ Not supported |
Metadata (title, favicon) | ✔ Yes | ✔ Yes |
Industry Classification | ✔ NAICS + general category | ✔ Yes (via enrichment, not free) |
API Access | Open, usage-based billing | Restricted, bundled with enrichment suite |
Developer Focus | Designed for real-time UI/UX rendering | Focused on sales/marketing enrichment |
🎯 Use Case Alignment
Use Case | ||
Onboarding personalization | ✔ Yes | ❌ No longer viable |
Branded dashboards or white-labeled UIs | ✔ Yes | ❌ Not supported |
CRM data enrichment | ❌ Limited (not contact-based) | ✔ Yes (email, firmo) |
Marketing lead scoring | ❌ | ✔ Core focus |
Visual UI theming (fonts, colors) | ✔ Yes | ❌ No support |
⚖️ Final Thoughts
Clearbit was never designed to be a visual branding tool—it was a B2B data enrichment platform that happened to offer a logo API. With that feature now deprecated, teams looking for front-end ready, design-critical branding data need a new solution.
Brand.Dev steps in not just as a replacement, but a significant upgrade:
More data (logos + colors + fonts)
Better formats (SVGs, transparent backgrounds)
Faster integration (REST API with UI-ready payloads)
Fair pricing (no enterprise lock-in)
🚀 Replacing Clearbit? Start with Brand.Dev
Whether you're replacing a broken logo dependency or modernizing how your app handles brand customization, Brand.Dev is the better foundation for developer-led UX branding.
👉 Get your API key or book a demo to see how fast it works.
