Brand.Dev vs. Clearbit: The Modern Alternative for Visual Brand Data

Brand.Dev vs. Clearbit: The Modern Alternative for Visual Brand Data

Brand.Dev vs. Clearbit: The Modern Alternative for Visual Brand Data

For years, Clearbit was the go-to solution for developers needing quick logo enrichment. But in early 2024, Clearbit quietly deprecated its free logo API – and with it, removed one of the most relied-upon tools for lightweight branding and UX personalization.


If you’re building a product that depends on visual brand consistency—whether it's onboarding flows, white-labeled dashboards, or personalized templates—then you need more than just a logo. You need fonts, color palettes, and visual structure. That’s where Brand.Dev stands apart.


🚫 What Happened with Clearbit?


As of Q1 2024, this endpoint was shut down for general use. Only paying customers on higher-tier plans (Enterprise) may retain access, and even that access is restricted and undocumented.
No official deprecation notice was issued publicly, but multiple developers reported silent failures, 403s, and “access removed” messages.


Result: Thousands of developers and tools relying on Clearbit’s logo service were left without a viable alternative or migration path.


🧠 What Is Brand.Dev?


Brand.Dev is a purpose-built API that extracts full visual brand identity from any domain—including:

  • High-resolution logos (SVG, PNG)

  • Brand color palettes

  • Font families

  • Site metadata and industry classification


It’s optimized for product UI personalization, not just enrichment. With Brand.Dev, developers can dynamically theme onboarding flows, client dashboards, PDFs, microsites, and more—with native brand styling and no manual design effort.


⚙️ Feature Comparison: Brand.Dev vs. Clearbit


Feature



Logo Support

✔ Actively maintained, high-res, multiple variants

❌ Deprecated for public use (as of 2024)

Color Palette Extraction

✔ Full theme detection (primary/secondary colors)

❌ Not supported

Font Extraction

✔ Yes – pulls from CSS/web fonts

❌ Not supported

Metadata (title, favicon)

✔ Yes

✔ Yes

Industry Classification

✔ NAICS + general category

✔ Yes (via enrichment, not free)

API Access

Open, usage-based billing

Restricted, bundled with enrichment suite

Developer Focus

Designed for real-time UI/UX rendering

Focused on sales/marketing enrichment


🎯 Use Case Alignment


Use Case



Onboarding personalization

✔ Yes

❌ No longer viable

Branded dashboards or white-labeled UIs

✔ Yes

❌ Not supported

CRM data enrichment

❌ Limited (not contact-based)

✔ Yes (email, firmo)

Marketing lead scoring

✔ Core focus

Visual UI theming (fonts, colors)

✔ Yes

❌ No support


⚖️ Final Thoughts


Clearbit was never designed to be a visual branding tool—it was a B2B data enrichment platform that happened to offer a logo API. With that feature now deprecated, teams looking for front-end ready, design-critical branding data need a new solution.


Brand.Dev steps in not just as a replacement, but a significant upgrade:

  • More data (logos + colors + fonts)

  • Better formats (SVGs, transparent backgrounds)

  • Faster integration (REST API with UI-ready payloads)

  • Fair pricing (no enterprise lock-in)

🚀 Replacing Clearbit? Start with Brand.Dev


Whether you're replacing a broken logo dependency or modernizing how your app handles brand customization, Brand.Dev is the better foundation for developer-led UX branding.


👉 Get your API key or book a demo to see how fast it works.

The Go-To Brand Data API.

Morgan Howell

Founder, Tarheel Tactics

"Through personalization we've improved our onboarding conversion and activation rates rate by +10%"

Let’s get started

Personalize at scale.

Let’s get started

Personalize at scale.

Let’s get started

Personalize at scale.