Migrating from Clearbit to Brand.Dev
The better alternative after Clearbit's logo API deprecation
For years, Clearbit was the go-to solution for developers needing quick logo enrichment. But in early 2024, Clearbit quietly deprecated its free logo API – and with it, removed one of the most relied-upon tools for lightweight branding and UX personalization.
If you're building a product that depends on visual brand consistency—whether it's onboarding flows, white-labeled dashboards, or personalized templates—then you need more than just a logo. You need fonts, color palettes, and visual structure. That's where Brand.Dev stands apart.
In this comprehensive comparison, we evaluate Brand.Dev and Clearbit across product features, pricing, and scalability to assist you in making an informed decision.
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What Happened with Clearbit?
- As of Q1 2024, this endpoint was shut down for general use. Only paying customers on higher-tier plans (Enterprise) may retain access, and even that access is restricted and undocumented.
- No official deprecation notice was issued publicly, but multiple developers reported silent failures, 403s, and "access removed" messages.
- Result: Thousands of developers and tools relying on Clearbit's logo service were left without a viable alternative or migration path.
What Is Brand.Dev?
Brand.Dev is a developer-focused API that extracts key branding elements from any domain—such as logos, font styles, color palettes, metadata, and industry classification. This enables software platforms to automatically personalize user experiences with visual consistency and zero design lift.
Common use cases include:
- Automatically themed onboarding flows
- Branded client dashboards or portals
- Pre-filled design templates
- Embeddable widgets or microsites with native styling
Unlike general enrichment tools, Brand.Dev focuses exclusively on visual identity data, offering fast, scalable access to design-critical information.
Feature Comparison: Brand.Dev vs. Clearbit
| Feature | Brand.Dev | Clearbit |
|---|---|---|
| Logo Support | Actively maintained, high-res, multiple variants | Deprecated for public use (as of 2024) |
| Color Palette Extraction | Full theme detection (primary/secondary colors) | Not supported |
| Font Extraction | Yes – pulls from CSS/web fonts | Not supported |
| Metadata (title, favicon) | Yes | Yes |
| Industry Classification | NAICS + general category | Yes (via enrichment, not free) |
| API Access | Open, usage-based billing | Restricted, bundled with enrichment suite |
| Developer Focus | Designed for real-time UI/UX rendering | Focused on sales/marketing enrichment |
Use Case Alignment
| Use Case | Brand.Dev | Clearbit |
|---|---|---|
| Onboarding personalization | ||
| Branded dashboards or white-labeled UIs | ||
| CRM data enrichment | ||
| Marketing lead scoring | ||
| Visual UI theming (fonts, colors) |
Final Thoughts
Clearbit was never designed to be a visual branding tool—it was a B2B data enrichment platform that happened to offer a logo API. With that feature now deprecated, teams looking for front-end ready, design-critical branding data need a new solution.
Brand.Dev steps in not just as a replacement, but a significant upgrade:
- More data (logos + colors + fonts)
- Better formats (SVGs, transparent backgrounds)
- Faster integration (REST API with UI-ready payloads)
- Fair pricing (no enterprise lock-in)
What can you do with Brand.dev?
Personalize Onboarding
Reduce onboarding friction by prefilling accounts on signup automatically.
Power Generative AI
Enhance any LLM with real-time brand data to produce on-brand images, copy, and UIs.
Beautify Transaction Data
Transform generic invoices into polished, branded communications that build trust.
Don't just take our word for it
Ruud Visser
Founder @ Lasso Moderation
Pre-loading demo accounts helped save us a lot of time, integrating with Brand.dev was a breeze.
