Jan 11, 2025
Case Study
Introduction
Boonio, a B2B platform for professional services, connects thousands of professional services firms with potential clients. With a mission to make onboarding seamless and provide firms with a tangible online presence, Boonio required a simple solution to ensure accurate and visually cohesive representation of its clients—complete with logos, banners, and other brand assets.
When Boonio’s CEO Kirk-Dale began the search for a suitable tool to automate this process, they were determined to avoid the slow, manual methods of data gathering and verification. After evaluating various platforms, they chose Brand.dev for its simplicity, data quality, and time efficiency.
The Challenge
Boonio faced a significant challenge in pre-onboarding thousands of professional services firms, ranging from consulting firms and legal practices to branding and advertising agencies. Their goal was to have these firms’ brand details readily available on the platform—making the experience tangible and professional for both users and clients. As Kirk-Dale put it, “The logo and banner make it very real and tangible; it’s a very real part of the platform.”
Before adopting Brand.dev, the process was painstakingly manual:
Data Scraping: Boonio invested considerable time in building systems to scrape information from the web.
Verification: Each piece of data required manual quality checks to ensure accuracy.
Inefficiency: Despite these efforts, the process was slow and resource-intensive.
“It was a very slow exercise. I would say it took less than a tenth of the time with Brand.dev compared to building something comparible ourselves"
The Solution
Brand.dev provided Boonio with an API that automated the retrieval of essential brand assets for professional services firms. This included:
Logos and Banners: Automatically fetching high-quality visual assets to enhance firm profiles on Boonio’s platform.
Social Media Links: Verifying and integrating accurate links to firms’ professional pages.
Stock Tickers and Exchange Data: Ensuring accurate representation of publicly traded firms.
The API’s ease of use was a standout feature for Boonio. “I searched for a lot of platforms, but Brand.dev was very easy to use. It’s excellent and a great service".
The Results
With Brand.dev, Boonio achieved:
Significant Time Savings: Automation reduced the time spent on gathering and verifying data to a fraction of previous efforts.
Enhanced Data Quality: The data provided by Brand.dev was consistently accurate and reliable, elevating the professionalism of Boonio’s platform.
Improved User Experience: Professional services firms found their profiles complete and visually appealing, creating a sense of trust and credibility.
Why Brand.dev?
The decision to partner with Brand.dev was driven by several factors:
Ease of Integration: The API was straightforward and seamlessly fit into Boonio’s existing workflows.
Reliability: Brand.dev delivered consistent, high-quality data.
Customer Support: With responsive email and telephone support, Boonio’s team felt supported throughout the process.
While some aspects, such as font preferences, were less critical for Boonio’s needs, Brand.dev’s flexibility ensured that all core requirements—logos, banners, and other assets—were met efficiently.
"We managed to get setup and data flowing throughout our entire system within thirty minutes"
Impact on Boonio’s Business
Boonio’s leadership emphasized the tangible impact of Brand.dev on their operations. By automating brand asset retrieval, they freed up internal resources to focus on other strategic initiatives, accelerating their go-to-market timeline.
Conclusion
Brand.dev proved to be a game-changer for Boonio. By addressing the challenges of scale, data quality, and efficiency, it empowered Boonio to offer an exceptional onboarding experience for professional services firms.
If you’re looking to automate brand asset retrieval and enhance your platform’s credibility, Brand.dev is the solution you’ve been searching for. As Boonio’s experience shows, it’s not just a tool—it’s a transformative partner in growth.
P.S. You should check out Boonio if you’re looking to seamlessly connect with professional services firms, enhance your platform’s credibility, and provide a polished, professional experience for your users.
