Brand.Dev vs. Parqet: Built for Visual Identity, Not Just Logos

If you're building SaaS products that require visually personalized experiences—like onboarding flows, dashboards, or branded client portals—simply fetching a logo isn’t enough. You need a complete picture of a company’s visual identity: fonts, color palettes, and layout-ready branding elements.

While Parqet offers a logo API as part of its enrichment offering, it’s primarily focused on profile visuals and lightweight enrichment. In contrast, Brand.Dev is built for developers who need complete, embeddable brand data to automate UI styling and white-labeled design across the product.

🧠 What Is Brand.Dev?

Brand.Dev is a structured API for extracting the full visual signature of a company or domain—including:

High-resolution logos (SVG/PNG)
Color palettes (primary, secondary, background)
Web font styles
Metadata and NAICS industry classification

Use it to instantly personalize digital experiences in real time, with zero design lift.

🎨 What Is Parqet?

Parqet is a relatively lightweight enrichment API that focuses on delivering:

A company’s logo (PNG)
Website title
Basic metadata

It’s designed for developers who need a fast, simple way to enrich a domain with a logo—typically for profile cards, CRM widgets, or browser extensions. Parqet emphasizes simplicity and speed, not visual completeness.

⚙️ Feature Comparison: Brand.Dev vs. Parqet

Feature
Logo Support	✔ SVG + PNG, multiple variants, transparent backgrounds	✔ PNG only, limited size
Color Palette Extraction	✔ Full brand palette (primary/secondary/background)	❌ Not supported
Font Extraction	✔ Yes – via CSS scraping	❌ Not supported
Metadata Returned	✔ Title, favicon, domain, NAICS	✔ Title, favicon, domain
Industry Classification	✔ Structured (NAICS + descriptive)	❌ Not available
Response Format	JSON with rich asset URLs + styling info	JSON with logo URL and name
Webhooks / Retry Logic	✔ Enterprise support for retries	❌ Not supported
Use Case Alignment	White-labeled UI, design automation, embedded styling	CRM enrichment, static profile visuals

🎯 Use Case Alignment

Use Case
Client portal theming	✔ Yes	❌ No
CRM logo enrichment	✔ Yes	✔ Yes
Onboarding flow styling	✔ Yes	❌ No
Design template personalization	✔ Yes	❌ No
Static profile cards	✔ Yes	✔ Yes

⚖️ Final Verdict

If your goal is to enrich profiles or render basic logos, Parqet is a simple and cost-effective choice. But if you're building a platform that depends on rich, scalable, and visually aligned experiences, Brand.Dev is the only purpose-built solution that gives you logos, colors, and fonts—all in one API.

Brand.Dev is not just a logo fetcher—it's a front-end enabler.