If you're building SaaS products that require visually personalized experiences—like onboarding flows, dashboards, or branded client portals—simply fetching a logo isn’t enough. You need a complete picture of a company’s visual identity: fonts, color palettes, and layout-ready branding elements.
While Parqet offers a logo API as part of its enrichment offering, it’s primarily focused on profile visuals and lightweight enrichment. In contrast, Brand.Dev is built for developers who need complete, embeddable brand data to automate UI styling and white-labeled design across the product.
🧠 What Is Brand.Dev?
Brand.Dev is a structured API for extracting the full visual signature of a company or domain—including:
High-resolution logos (SVG/PNG)
Color palettes (primary, secondary, background)
Web font styles
Metadata and NAICS industry classification
Use it to instantly personalize digital experiences in real time, with zero design lift.
🎨 What Is Parqet?
Parqet is a relatively lightweight enrichment API that focuses on delivering:
A company’s logo (PNG)
Website title
Basic metadata
It’s designed for developers who need a fast, simple way to enrich a domain with a logo—typically for profile cards, CRM widgets, or browser extensions. Parqet emphasizes simplicity and speed, not visual completeness.
⚙️ Feature Comparison: Brand.Dev vs. Parqet
Feature | ||
Logo Support | ✔ SVG + PNG, multiple variants, transparent backgrounds | ✔ PNG only, limited size |
Color Palette Extraction | ✔ Full brand palette (primary/secondary/background) | ❌ Not supported |
Font Extraction | ✔ Yes – via CSS scraping | ❌ Not supported |
Metadata Returned | ✔ Title, favicon, domain, NAICS | ✔ Title, favicon, domain |
Industry Classification | ✔ Structured (NAICS + descriptive) | ❌ Not available |
Response Format | JSON with rich asset URLs + styling info | JSON with logo URL and name |
Webhooks / Retry Logic | ✔ Enterprise support for retries | ❌ Not supported |
Use Case Alignment | White-labeled UI, design automation, embedded styling | CRM enrichment, static profile visuals |
🎯 Use Case Alignment
Use Case | ||
Client portal theming | ✔ Yes | ❌ No |
CRM logo enrichment | ✔ Yes | ✔ Yes |
Onboarding flow styling | ✔ Yes | ❌ No |
Design template personalization | ✔ Yes | ❌ No |
Static profile cards | ✔ Yes | ✔ Yes |
⚖️ Final Verdict
If your goal is to enrich profiles or render basic logos, Parqet is a simple and cost-effective choice. But if you're building a platform that depends on rich, scalable, and visually aligned experiences, Brand.Dev is the only purpose-built solution that gives you logos, colors, and fonts—all in one API.
Brand.Dev is not just a logo fetcher—it's a front-end enabler.
🚀 Build Visually Branded Products with Brand.Dev
Start theming your product with real-time branding data. 👉 Book a demo or get your API key to launch in minutes.
