We recently spoke with John Acosta, founder of UsePropane.AI – a customer intelligence startup on a mission to help companies gather rich, contextual feedback through AI-powered interviews. Built for speed, automation, and deep insight, Propane is reimagining how businesses connect with their customers. They are currently in a closed beta pilot.

To deliver a fully branded experience without slowing down the onboarding process, the Propane team turned to Brand.dev – integrating instant brand customization directly into their platform.

The Challenge: Deliver Branded Interview Experiences, Instantly

UsePropane.ai allows design partners to import customer lists, connect workflow triggers, and conduct AI-driven interviews based on preset conditions – like following up on NPS responses, understanding deal loss reasons, or conducting early product discovery.

These interviews are conducted in both text and audio formats, and the insights are processed to surface critical signals or unique perspectives from the collected data. To provide a seamless and branded experience for interviewees, Propane.AI needed a way to quickly and reliably generate customer-specific branding – without relying on manual design work or slowing down the onboarding flow.

“One of our main goals is to reduce the time needed to first interview users as much as possible”

The Solution: Instant Brand Enrichment via Brand.Dev

Brand.dev was integrated into the onboarding flow and interview landing pages. When a new user is invited to Propane’s platform, the onboarding kicks off with a simple email input. That’s when Brand.dev steps in.

“As soon as you type in the email, we automatically use Brand.Dev to collect information about the customer's brand and different logos.” 

Within seconds, Propane enriches the experience with branded visuals, including logos and design assets pulled automatically from the user's domain—no uploads or design steps required.

The Impact: Less Time to Value, More Scalable Self-Service

By eliminating the need for manual branding setup, Brand.dev enables Propane to deliver self-service, white-labeled experiences in record time. This not only supports a faster path to engagement but also ensures consistency and professionalism in how interview pages are presented to customers.

“Brand.Dev saves us a lot of time right now and I really like self-service ability to solve problems in the shortest time possible.”

As usepropane.ai scales beyond its design partners, Brand.dev continues to play a key role in delivering polished, branded, and scalable user experiences that don’t require manual intervention.