We recently caught up with John Acosta, founder of UsePropane.ai—a customer intelligence startup on a mission to help companies gather richer, more contextual feedback through AI-powered interviews.

With a product focused on speed, automation, and deep insight, UsePropane.ai is reshaping how teams collect and act on customer signals. But to deliver truly seamless user experiences at scale—especially for design partners and early customers—Propane needed a way to instantly brand the end-user interface without sacrificing the efficiency of their onboarding flow.

That's where Brand.dev stepped in.

The Challenge: Deliver Branded Interview Experiences, Instantly

At its core, Propane helps companies run interviews triggered by real-time customer data. Teams can import customer lists, define trigger workflows (like low NPS scores, churn events, or product discovery phases), and launch interviews in either text or audio formats – all powered by AI.

The platform processes these interviews to extract critical signals and unique insights, helping businesses understand their users at scale. But to ensure high participation and trust, Propane needed every interview landing page to be branded to the customer’s identity—automatically, without any design lift.

“One of our main goals is to reduce the time needed to first interview users as much as possible,” John shared. “We needed something fast and seamless.”

Manual branding was a bottleneck. Propane required a scalable solution that could generate custom-branded experiences instantly—right from the moment a user entered their email.

The Solution: Instant Brand Enrichment via Brand.Dev

To solve this, Propane integrated Brand.dev directly into its onboarding and interview experience.

When a new user is invited to the platform, onboarding begins with a simple email input. From there, Brand.Dev works behind the scenes to automatically retrieve logos, brand colors, and design assets—all pulled directly from the user’s domain.

“As soon as you type in the email, we automatically use Brand.Dev to collect information about your brand and different logos.” 

Within seconds, Propane’s platform personalizes the interview experience with customer-specific branding—no uploads, no manual setup, and no delays.

The Impact: Less Time to Value, More Scalable Self-Service

The result? A faster path to engagement, a more professional user-facing experience, and a significant reduction in manual design tasks.

“Brand.dev saves us a lot of time right now,” John said. “And I really like the self-service ability to solve problems in the shortest time possible.”

Propane can now deliver fully branded experiences at scale without sacrificing speed or requiring customer success teams to intervene. As the company prepares to expand beyond its initial design partners, Brand.Dev remains a partner in delivering on Propane’s user experience strategy.

By eliminating the need for manual branding setup, Brand.dev enables Propane to deliver self-service, white-labeled experiences in record time. This not only supports a faster path to engagement but also ensures consistency and professionalism in how interview pages are presented to customers.